For Reporters
Everything you need to cover this story, designed for deadline.
At a glance
The Dundas East campaign is a non-partisan, neighbour-led effort to secure a pedestrian crossing at Dundas Street East and Dagmar Avenue in Toronto's Leslieville neighbourhood (Ward 14 Toronto-Danforth). The campaign is anchored in Toronto Police Service KSI data showing 69 serious-injury or fatal collisions within 1km of the intersection since 2006, including 32 pedestrians, 5 children, 15 older adults, and 5 deaths. Supporters are requesting the City conduct a warrant study for a Level 2 Pedestrian Crossover or Intersection Pedestrian Signal.
Story angles
The Data Story
Toronto Police Service data shows 69 serious-injury or fatal collisions within 1km of Dundas & Dagmar since 2006, including 32 pedestrians and 5 deaths. The campaign is using open data to build an evidence-based case for infrastructure change.
The Human Interest Angle
Parents walk their children to school every day because the intersection is too dangerous to let them cross alone. Five school catchment areas overlap here. After two decades of documented collisions, neighbours are organizing to demand a crosswalk.
The Policy Story
Toronto's June 2025 infrastructure update introduced "Level 2 PXO" guidelines specifically for arterial roads like Dundas East. This policy change could make crossings possible in locations previously considered too busy — if communities advocate for them.
Spokespeople
[Spokesperson Name]
Campaign Coordinator
A Leslieville resident and parent who has lived in the neighbourhood for 10 years. Available for phone, video, or in-person interviews on short notice.
Response time: Within 2 hours during business days
[Spokesperson Name]
Data Lead
Background in urban planning and data analysis. Can speak to the technical aspects of the KSI data and the warrant study process.
Response time: Within 4 hours during business days
Press kit downloads
Campaign Fact Sheet
Two-page PDF with key statistics and campaign background
High-Res Images
Individual photos of the intersection and campaign materials
Image Pack (ZIP)
All campaign images in a single downloadable archive
Logo / Wordmark
Campaign logo in PNG and SVG formats
KSI Dataset (CSV)
The collision data used in our analysis
Campaign Poster
The "32 Pedestrians" poster in print-ready PDF
Contact Press Team
For interview requests, additional information, or to be added to our press list:
press@dundaseast.ca